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How to buy new NFL Rivalries team jersey, hat, shirt and more The first batch of NFL Rivalries gear is in, featuring 8 teams across the AFC East and NFC West. Here's how to buy the gear on Fanatics.There's rivalries across the board in every sport, but NFL divisional rivalries just hit different. Maybe it's because you play each other twice a year, or maybe it's because you're ultimately fighting for the same thing each and every season, a division title. Tapping into that mindset of rivals, the NFL announced a new campaign prior to the season called 'Rivalries' as 8 teams from two divisions (AFC East and NFC West) will sport special uniforms against their division rivals.
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