Good packaging and a small storage bag are also nice touches for accessories. Many times I avoided a bad purchase just by reading a few careful comments. In the end it is all about finding what matches your own habits and lifestyle.
If anyone is interested in real user experiences, I sometimes write short notes about the shops I test.
You can find one of the pages here:
check this link
Sometimes a store looks great in ads but the real product is completely different. Sometimes I still make mistakes with size, so a friendly exchange policy is very helpful. Having a tracking number that works on common sites is very convenient. I prefer simple designs that do not depend only on heavy filters in the pictures. Footwear is even harder because different brands cut shoes very differently. I enjoy reading threads where people honestly share what worked and what failed for them.